Doing What Matters

Are you working ON your business, or just IN it? And what’s the difference?

In this episode, I’m referencing the classic book “The E-Myth” by Michael Gerber as we consider:

• How to create a business that serves your life, instead of the other way around
• The difference between being a technician and...

How might you benefit from attending an in-person conference? In this episode, I’m talking about a recent conference I attended, and I’m sharing how setting an intention for my time helped me get the most out of it.

An in-person event can help you:

• Broaden your circle beyond who you currently know
• Make...

Why is it important to focus on what’s NOT working for your potential customers? In this week’s episode, I’m joined by our Marketing Director, Lindsay Sterchi, as we discuss why speaking to pain points and problems is the best way to connect with people through your marketing.

We talk about:

• Why talking about...

How can you not only celebrate big life moments, but also be present and find joy in them? In this episode, Erica and I are joined by RLP Certified Facilitator™ Sonja Wallenbeck. She shares how her experiences with the big moments in her life as a mom led her to start her business, Big Moment Mentor.

We...